Top Digital Marketing Agencies for Doctors

If you’re looking for a way to take your doctor office’s online presence to the next level, Internet marketing is the answer.

With so many strategies available to help, you’ll see your doctors office rank in the top of search engine results pages, increase in patients, and have an increased brand awareness.

Check out our top 20 digital marketing agencies for doctors below!

Rank   CompanyBrafton City/State Employees Website
1Brafton$$$$Boston, MA250 - 999GO TO SITE
2PromoAffiliates$$$$$Los Angeles, CA10 - 49GO TO SITE
3WebiMax$$$Camden, NJ50 - 249GO TO SITE
4Internet Inspirations$$$Stroudsburg, PA10 - 49GO TO SITE
5ShootOrder$Hyderabad,10 - 49GO TO SITE
6EnVeritas Group$$$Greenville, SC10 - 49GO TO SITE
7Niswey$New Delhi,10 - 49GO TO SITE
8Wolfgang Digital$$$Dublin 2,10 - 49GO TO SITE
9Wpromote$$$$El Segundo, CA250 - 999GO TO SITE
10Red Cow Media Ltd$$$$Manchester,10 - 49GO TO SITE
11MultiView$$$Irving, TX250 - 999GO TO SITE
12Walker Sands Digital$$$Chicago, IL50 - 249GO TO SITE
13Traffic Digital Agency$$$Royal Oak, MI10 - 49GO TO SITE
14Scorpion$$$Valencia, CA250 - 999GO TO SITE
15Wallaroo Media$$$Provo, UT10 - 49GO TO SITE
16GreenHouse Agency$$$Lake Mary, FL2 - 9GO TO SITE
17Awkward Media$$Toronto,10 - 49GO TO SITE
18Magnero Digital Marketing Agency$$$Herndon, VA10 - 49GO TO SITE
19Art & Science Digital Experience Design Inc.$$$$Toronto,10 - 49GO TO SITE
20Adster Creative$$$Edmonton,10 - 49GO TO SITE

Important questions to ask digital marketing agencies

Digital marketing is becoming increasingly popular among doctors and medical practices. When users search for a doctor to visit, they often search online. If your website isn’t appearing at the top of search results or isn’t reaching customers online through paid advertising or social media, you could be missing out on gaining new patients.

Many doctors and medical practices hire agencies to perform their digital marketing. Hiring an agency ensures that you have experienced individuals working on your strategies. Hiring digital marketing experts who stay up-to-date on current internet marketing trends will help your practice to maintain a competitive advantage online.

When you evaluate which digital marketing agency to partner with for your medical practice, you should ask the following questions:

  • Have you worked with other doctors or medical practices? If an agency has worked with other medical practices, they will have a better understanding of the industry and best practices. Having more knowledge about the medical industry will help them determine what keywords to target and which strategies to use.
  • Can you provide proven results? Any great digital marketing agency should be able to provide examples of their proven results. They should be tracking their work to show the results they were able to drive for a variety of businesses. If an agency can’t supply you with proven results, this should be a red flag.
  • What services do you offer? Digital marketing agencies are all unique in the types of services they offer. By asking for more information about the types of services available, you can better understand how the agency runs. If your practice wants to use multiple digital marketing strategies, you may need to search around to find an agency that can perform all the services you desire. Working with one agency for all of your digital marketing will be easier than coordinating with multiple agencies.

By asking these important questions, you can develop a greater understanding about the agency and gain confidence in the digital marketing agency you are considering.

What can digital marketing companies do for your doctors office?

Digital marketing encompasses a wide variety of strategies. Doctor and medical practices can start by using one digital marketing strategy, or they can use a combination of multiple strategies to help enhance their online presence. The following are some of the most common digital marketing tactics that doctors can take advantage of.

Search Engine Optimization (SEO)

SEO refers to optimizing your website to rank higher on the search engine results page. Search engines have a complex algorithm they use to rank your website. By making on-page and off-page changes to your website, you can improve your chances of ranking.

One of the most important aspects of SEO is using keywords. For example, if you are a dermatologist, you would want to consider optimizing your website for keywords such as “advanced dermatology” or “skin specialist.” By implementing keywords relating to your medical practice in your titles, meta descriptions, headings and throughout your content, you will signal to search engines that your page is relevant when users search those terms.

Local SEO

If you want your medical office to appear in the search results when a user searches near your location, you may need to implement local SEO tactics. The best way to get your page to appear for local searches is to claim and optimize your Google My Business. Within your Google My Business listing, you can ensure your name, address, phone number and address are accurate. You can also write a brief description about your practice.

Pay-Per-Click Advertising (PPC)

Paid advertising is a great way to reach users when they search for keywords that you are bidding on. One nice thing about paid advertising is that you are only charged when a user clicks on your ad. Many doctors use Google AdWords or Bing Ads to create ads that appear on the search engine results page. Because a doctor’s office is a physical location, you can implement location targeting to ensure your ads are only displayed to users that are most likely to schedule an appointment at your practice.

Social media

Doctors can build awareness for their practice by using social media. Through social media, doctors can provide helpful medical information for their followers that will help them build trust in the follower’s eyes. Social media platforms also allow businesses to advertise at a less expensive rate than Google AdWords or Bing Ads.

How long does digital marketing take to produce results?

Digital marketing tactics take time to plan and implement. Agencies will need to perform research, plan strategies and implement ways to track results before they begin optimizing items on your website or running paid ads. Once the strategies are planned, an agency will present their ideas and strategies to you for approval. If approved, agencies will start to implement the tactics for your digital marketing strategy.

In addition to the time required to plan digital marketing strategies, seeing the results of your digital marketing efforts may take more time. Ranking higher on Google or gaining a significant number of followers on your social media pages won’t happen overnight. On average, it may take three to five months to begin to see results from your SEO efforts, and it can take six months or more to see your social media following increase. Once you have a following on social media, sharing content on your social media pages is quick to implement.

Although social media and SEO work may take longer to see results, you can use PPC to get more immediate results. PPC campaigns tend to take less time to start and are very flexible. Because you can easily change the budget, ad text and keywords you target, you will be able to make adjustments and see results in a matter of days or weeks instead of months.

Specialized digital marketing work might take longer because an agency will need to perform in-depth research to ensure they are using the proper keywords and strategies for your medical practice. The agency will take extra time to meet with you and discuss your business goals to establish the best strategies for your practice. Hiring a digital marketing agency who specializes in working with doctors will help ensure your business finds success with digital marketing.

Picking the perfect digital agency for your doctors office

Choosing a good digital marketing firm can help you stand out among other doctors and medical practices in your area. Having a strong online presence has become crucial for you to inform and attract new patients to your medical practice. With a successful digital marketing strategy, you will achieve higher rankings on search engines, which will help you stand out from competitors and gain more patients.

Since the internet and digital marketing best practices continuously change, you want to make sure your website stays up-to-date. Partnering with a digital marketing agency means you will work with industry experts who stay current on best practices and make adjustments to your site accordingly. Having an agency complete your digital marketing work can help your medical practice implement the newest strategies before your competitors.

Finding the perfect digital marketing agency for your medical practice to partner with can be overwhelming. With so many agencies, you may not know where to start. By asking for referrals or looking at third-party ranking sites, you can begin to evaluate potential agencies. In addition, taking time to meet with agency employees to discuss their process can provide more information about what it is like to work with that agency.

The cost for digital marketing services may seem high; however, you should think of the cost as an investment that will benefit your business for many years to come. Paying more for specialized digital marketing work is worth it because it allows you to focus your time on what you do best.

An experienced digital marketing agency will help you build your brand awareness, drive more people to your site and increase the number of patients your practice has. If you need help with SEO, local SEO, PPC, social media or web design reach out to a digital marketing agency to get started.